These films were part of 2016's L‘TUR Last Minute Campaign „Nix wie weg-Moments“. I really like the fact, that we get a great story told with humour in a few seconds and to round this up: Germans are known for their none existing humour ... this proves you wrong! In the second stage the campaign was rolled out in POS, print and online extensions using the reasons, that prevent you from going on holidays irrelevant.

Categories: Online | TV

Working in the world of blue didn‘t change the world but maybe your hair or your arm pits, your skin? Well, I worked on almost all categories for the brands NIVEA and NIVEA MEN, developing full campaigns and product launches. Blue, blue, blue... here is just a little snap of all the work I did.

Categories: TV | Print | Online | OOH | POS

When delivery guys get a free workout from professional bodybuilders, then they must be delivering a washing machine... em, yes sure. Well, that‘s at least what happend in our TVC. In short commercials, extreme personalitites ‚tested‘ the delivery service from OTTO, without the brand taking itself too serious. 

Categories: Online | TV | Social Media

Fairtrade Original is a food brand on a mission: they make fair food and drinks available for everyone by developing local supply chains. As part of that mission, they now have over 100 products for sale in supermarkets. All profits are reinvested in projects that help accomplish the Fairtrade Original mission. 

And on their mission I support with design and branding, with crafting and developing communication content over all platforms.

FTO-Instagram

www.fairtradeoriginal.com

For the newly founded PR company AWAKE Communications I designed a full CI from scratch. AWAKE is company thats stand for communication the sustainable way. They put a focus on fashion and lifestyle companies that have it both: the aesthetics AND the ethics.

Regarding these values I developed a Logo including a color concept, that is all new and authentic but natural and pure as well. The typography goes align with its simple and clean appearance.

The CI was also adapted their website and social media channels. Visit their site for more!

Branding | Design | Corporate Identity

Twitter, Instagram, YouTube not loading? No coverage, well I guess you are with the wrong provider. These short and sweet posters and print ads tell exactly this story very quick and dirty. Better change to 1&1 when seeing this problem. 

Categories: Print | Illustration

So, we made cardboard the hero of the campaign, due to no budget, elections coming up in the city and a huge problem – homeless people in the streets of Hamburg and huge office spaces unused because of real estate speculations.

It was key to create something that would stand out amidst all the political campaigning in the city. As there was basically no budget, the campaign needed to create a lot of media attention in order to make the topic important in public debate. It was also key to win supporters to make the campaign happen in the first place. In the end the real goal was to help shift the election in a favorable direction: from the conservative to a more social government.

Categories: OOH | Illustration | Print

Hardware store advertising, working hard. First concepting then designing the whole look and feel for the campaign, that’s the fun part. And when you cut out oversize daisies with plugable leaves, that‘s even more fun. Designing and crafting an environment for Germany’s biggest hardware store can truely be hard work.

Categories: Print | CI | Illustration | Digital | TV |

The Launch of the Christmas Collection for C&A included festive and cosy looks. Therefore we created two themes and linked them to #lovexmas and #rockxmas. A TVC and plenty of print motives which were used at POS as well as in all social media channels from C&A were developed under these two routes.

Additional content was developed to support the campaign on the C&A brand blog

I created an editorial design for a very talented photographer. Based on his photos I tried to display all the facets he captured, in a simple and clean design. Photo Credits: dominikleiner.com

Categories: Print | Editorial

The project promotes the website http://adofdamonth.com, a platform where great advertising campaigns are judged online. It was a job, that took a lot of patience but I could show my love for details and illustration in this project. 

For this project we were asked to create a fully new CI Manual for the bottle relaunch of the Bourbon range of Jim Beam. Therefore we shot key visuals for each flavor including the new guidelines and highlighting the special design and taste features for each flavor. In total we shot around 20 motifs, each with its very own and unique treatments. It was a great project, which we were able to guide from beginning to end. You can now go see the result in all shops around the world, as the bottle launch just started in April 2016.

Categories: CI | Branding | Print | Online | POS

CHILDREN‘S BOOK FOR MARTIAL ARTS SELF-DEFENCE KIDS CLASS 

This Project was initiated to create awareness for children‘s self-defense classes from the World Black Belts Center in Dubai. We wanted to approach the parents and children in an unknown and slightly shocking way, to visualise the importance of self-defence classes for children, so we gave the ending of the very well known story „Little Red Riding Hood“ a unforeseen twist.

For me personally, it was a great experience to actually create and illustrate a whole book. Other people write books, I challenged this project by drawing a story. Something I fell in love with. To flip through the book click here.

It won Gold at Dubai Lynx Awards in Direct.

Categories: Print | Illustration

Poster design for NIKE for the Dubai Open.

Design | Illustration | Print | OOH

How do you create awareness for breast cancer in a society where talking about breasts is already a taboo?

In this case we had to reach women directly and educate them on the importance of self-examination. During the breast cancer month we grabbed the women’s attention with an unusual ambient piece: the One Breasted Mannequin. Placed in a lingerie store with supporting material like fitting room stickers and tags on cloths. To raise further attention we also launched a website with additional information and links for help and support.

Categories: OOH | Digital | PR

Say cheeeeeese, because President has new flavours and we like all of them. Each flavour got its own poster, with a beautiful illustrated world surrounding the packshots.

Categories: Illustration | Print

For NIKE 5 Event we created a small outdoor campaign and instore activation ideas, including a lenticular invitation card.

POS | Event | OOH